Behind smarter financial decisions

We believe in the potential of every business, and we use the power of data to open new paths between companies and the financial market

Who are we?

Celero is Latin America's first data infrastructure for SMBs. With our own AI, we help financial institutions get a complete view of their users, become more competitive and expand SMB lending. Discover how to transform your clients' financial lives

Presentation at the All Crew

A decade evolving alongside the financial market

  1. 2016

    Founding

    Celero is born in Curitiba, Brazil, focused on simplifying business financial management

  2. 2018

    BFM launch

    Launch of the first version of BFM, which went live in 2022 as a white-label solution deployed at large scale

  3. 2021

    Open Finance

    Joining the Open Finance
    Brasil ecosystem to enrich
    the reading of
    SMB cash flow

  4. 2023

    Visa partnership

    Strategic expansion through the Visa partnership, bringing data intelligence to the financial market

  5. Today

    10 years later

    A reference in data infrastructure and enrichment, supporting financial decisions in the B2B market

Celero DNA

The values that drive our decisions and the development of our technology

Nonconformity
& Rebellion

We question the norm and pursue
continuous improvement in
everything we do

Take the lead

We take responsibility
for making things happen, with
autonomy and an active voice

We are
one Celero

We work as one integrated team,
where collaboration and trust
underpin everything we deliver

Embrace, Develop
& Transform

We invest in the growth of
our people to create real,
lasting impact

Leadership

The strategic vision behind our technology and Celero's growth

João Henrique Tosin

João Henrique Tosin

CEO & Co-Founder

An enthusiast of high-impact entrepreneurship and passionate about SMBs. He holds a degree in Business Administration and has broad experience in banking processes, accounting, corporate finance and sales. Through Celero, the company behind Latin America's first BFM, he develops banking solutions for financial institutions' SMB portfolios, standing out in Brazilian Open Finance as the best solution for SMB clients.

João Augusto Betenheuzer

João Augusto Betenheuzer

CRO & Co-Founder

A specialist in corporate finance, auditing and controllership, with more than ten years in the financial sector. Leading relationships with large institutions, he develops products and experiences for SMB clients, focused on monetization and portfolio growth for banks, acquirers, credit unions, fintechs and large merchants. His approach combines technology, data and closeness to the market to generate value and new business opportunities.