SMB finances
with your brand

The first white-label BFM (Business Financial Management) in Latin America: complete, customizable and easy to use, for financial institutions and their users

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Your SMB clients still don't control their own cash

Without a management tool, companies decide in the dark, and your institution is left out of their day-to-day

Phone running the BFM Celero app
  • 85% say they don't know how to manage their finances
  • 72% run their business using only their bank account
  • 82% go under because of cash flow problems
  • 6% use any kind of software to manage their cash flow

Sources (Brazil data): BACEN - 2023 | IBGE - 2024

Great for the Financial Institution

  • Retention and
    engagement

    Give your users a set of essential features that support their financial health and make their daily routine smoother

  • Cross-selling

    Build closer relationships with your users and get the data you need to offer them exactly what they are looking for

  • Customer data
    enrichment

    Become part of your users' financial routine, win primacy and gather data that generates valuable insights

  • A competitive edge

    Stand out in the market by offering the features SMB clients actually need and use

  • Stronger sales power

    Build a benefits package that truly engages and motivates your users and becomes essential to their growth

  • Improved
    profitability

    Maximize your profitability and reduce risk in an innovative, continuous way, by making sharper decisions that are based on data

Frequently asked questions

Even better for the user

  • Intuitive
    platform

    Simple and smooth to navigate, with financial features presented in a way that encourages everyday use

  • Complete financial
    control

    A complete financial view, from incoming funds and transactions to quality reports that encourage usage and promote business development

  • Cash flow
    forecasts

    Full control of money in and out, plus forecasts and smart categorization that streamline the company's routine

  • Financial
    education

    A flow of features that help users keep track of all their finances, and that require no prior knowledge to get started

  • Optimized banking
    products

    Get to know your users better and design a rich, personalized journey that is tailored to their specific needs

  • Financial
    reports

    Quality information to support financial planning and growth for the companies that are already part of your user base

Far beyond Internet Banking

Your SMB clients manage their cash in your app, under your brand.
Your institution gains primacy and data to offer at the right time

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FAQ

What is Celero?

Celero is the first SMB data infrastructure in Latin America. With our own foundation model, built on more than 10 years of experience with SMBs, we read companies' real transactions and give financial institutions a view of every SMB client in their portfolio.

Who is Celero for?

For banks, credit unions, fintechs and B2B2B companies that serve SMB clients and want to better understand the SMBs already in their base.

Can I integrate BFM into my app?

Yes. We recommend integrating it into your channels (app, web and internet banking), under your brand.

Can I license only some features?

Yes. BFM is white-label and modular: you can license a specific module or roll out modules in phases.

How does support for my users work?

The support model is defined with the institution for each project. Celero offers ready-made journeys with a help center and a chatbot.

How does contracting work?

The model depends on each institution's profile and project. The first step is usually a diagnostic on your own portfolio.